One hundred breastfeeders expected at Clare Latch-On

July 26, 2013

By Pat Maurer

A unique event is coming to Clare August 2.

Cops and Doughnuts, already know for sponsoring unusual and unique events, and the Central Michigan District Health Department will co-sponsor “The BIG Latch On” event in an effort to break the record for the most women simultaneously.

The event will take place at various locations all over the country. The challenge is to set the record for the most women breastfeeding simultaneously at 10.30am on Friday August 2nd, 2013 or 10.30am Saturday 3rd August 2013. In 2012 a record of 8,862 was set and the goal is to break that record this year.

The event is held annually during World Breastfeeding Week between August 1 and August 7 in more than 120 countries “to encourage breastfeeding and improve the health of babies around the world.”

“We are expecting at least 100 mothers and babies at the event next Friday,” said Greg Rynearson, one of the owners of Cops and Doughnuts.

According to their website, The Big Latch On is coordinated by Small Beginnings Group LLC and the Women’s Health Action (herein Big Latch On).

The first record in the US for one location was in Berkley, California in 2002 when 2,230 mothers breastfed simultaneously . The first international record set for one location is 3,738 mothers in the Philippines in 2006.

The event started in New Zeeland in 2005 by the Women’s Health Action and was introduced in Portland Oregon in 2010 by Joanne Williams, Small Beginnings Group as a celebration for World Breastfeeding Week.

In 2011, Joanne worked with Annie Brown and members of LaLeche League USA to grow the Big Latch On event across the USA.
The theme for this year is “Breastfeeding Support: Close to Mothers” with a focus on peer support.

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